Lamour’s first business in 1952 was hosiery manufacturing. It has continued to evolve into being a Canadian leader in hosiery, underwear and performace wear. We source, merchandise, replenish and distribute to a broad range of retailers. Our ability to deliver quality and value has made Lamour a leader of both licensed and private label apparel. Lamour has recently partnered with McGill University for the testing of all performance apparel products in order to continue innovating in its product offerings. Lamour leads the process through our own quality assurance lab in Montréal. Lamour’s global sourcing capability comes from providing strategic equity assistance to many of its global factory partners.